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Jane Out of the Box Expert Researcher Reveals Major Marketing Secret
Because women entrepreneurs care about their customers, they must learn how to best serve them.
HUDSON, FL, December 18, 2010 /Women in Business PR News/ -- Because women entrepreneurs care about their customers, they must learn how to best serve them - how to most effectively provide solutions they want and need. The first step in doing so is for an entrepreneur to define her ideal customer - precisely.
Knowing Your Ideal Customer - The Key To Developing Products and Services is the latest article by professional marketing researcher and entrepreneurial expert Michele DeKinder-Smith. The article reveals the first major step in creating a working marketing system - and that is defining a specific ideal customer to whom to market products and services.
Knowing Your Ideal Customer - The Key To Developing Products and Services provides ideas for women entrepreneurs who want to maximize the effectiveness of their marketing approach so it helps their customers understand how their products and services can improve their lives - and ultimately, get them to buy.
Knowing Your Ideal Customer - The Key To Developing Products and Services highlights:
• How specific an entrepreneur must get when defining her ideal customer, and why.
• Two options a female entrepreneur can choose from if she has more than one ideal customer.
• How an entrepreneur can learn to speak the language of her ideal customer.
• What kinds of details an entrepreneur should know about her ideal customer.
• Why knowing her ideal customer can help a business owner move her business forward.
For female entrepreneurs dedicated to serving their customers by providing solutions to their problems and by helping them achieve their dreams, the first step toward success lies in discovering and defining precisely who their products and services will serve.
Knowing Your Ideal Customer - The Key To Developing Products and Services is available for download at bit.ly/gFAoXu
Michele DeKinder-Smith, is the founder and CEO of Linkage Research, Inc, a marketing research firm with Fortune 500 clients such as Starbucks, Frito Lay, Tropicana, Texas Instruments, Hoover Vacuums and Verizon Wireless. She parlayed this entrepreneurial knowledge and experience into founding Jane Out of the Box, a company that provides female entrepreneurs like YOU with powerful resources, such as educational blogs, teleclasses, newsletters, and books. Michele was recently named to the National Association of Women Business Owners national board of directors for a two-year term. Buy a copy of her latest book, "See Jane Collaborate," which contains more in-depth information about this article's topic, at www.seejanecollaborate.com Take your Jane assessment to determine your own business type at www.janeoutofthebox.com
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Press Release Contact Information:
Michele DeKinder-Smith
Jane Out of the Box
Founder
6420 Driftwood Drive
Hudson, FL
USA 34667
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